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Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
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From an Idea to Nike: How Marketing Made Nike a Global Success: Sichol, Lowey Bundy, Jennings, C.S.: 9781328453631: Amazon.com: Books
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Nike at 50: Insiders offer their view of the dominating sports brand's defining moments - oregonlive.com
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